13
Apr
11

Alice Where Art Thou? More Guinness Carrolling

Alice, Where Art Thou? (More Guinness Carrolling).

Pamphlet with 16 stapled pages.

1952: Printed by John Waddington Ltd., Leeds, England, on John Dickinson & Co. Ltd. Evensyde Paper

Illustrations by Antony Groves-Raines, who was also involved in designing posters for the Underground.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the fourth of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

There are parodies of episodes from both Alice books, and from The Hunting of the Snark, along with Alice finding herself in new situations such as Alice in Snowmansland and Alice in Posterland.

My copy was bought fairly cheaply on ebay: you might be lucky and do the same, or you can usually find it for around the 80 quid mark on abebooks or amazon: Alice, where art thou?

 

 

 

 

 

 

 

 

 

 

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