Posts Tagged ‘pamphlet


alice in candyland

Alice in Candyland, with apologies to Lewis Carroll.

No credit for author or illustrations.


Advertising pastiche for Lowney’s candies. Red and black illustrations. Stapled pamphlet.

Lowney’s began in the US in the late 1800s, moved to Canada in the 1960s, and was later bought out by Hershey’s Chocolates. This is a Canadian advertising pamphlet for the brand and mentions products such as Cherry Blossom, Cracker Jack, and Oh Henry! (Really Big). Blimey. Alice visits the factory in Sherbrooke, Quebec and learns how choclolate is made.

Alice took a step forward and gasped. The floor was soft, white and springy.

“Made from Angelus TenderWhip Marshmallows”, said the rabbit, as if it was the most natural thing in the world.

Bought from Canada from the really friendly and charming Stephen Temple Books.


Alice in the Magic Garden

Alice in the Magic Garden by Moses David (also known as David Brandt Berg.) He was the founder and leader of the cult formerly called The Children of God, but now known as “The Family International”.

Published by The Children of God in 1974.

Religious pamphlet using Alice imagery, promoting what is a rather dodgy cult, according to most sources. Allegations made against the organisation include abduction and physical and sexual abuse.

Illustrations signed “Eman Artist”, which is apparently a pseudonym for Hugo Westphal, who was expelled from the ‘family’ after repeated accusations of severe physical abuse against women and children.

River and Joaquin Phoenix were child members of the cult from 1972–1978. River Phoenix, who died of a drug overdose in 1993, has been quoted as saying that “they’re ruining people’s lives”.

All in all an interesting if disturbing piece of ephemera.

Bought in Marchpane Books, Cecil Court.


Alice in Holidayland

Alice in Holidayland: a parody in prose, verse, and picture, perpetrated with apologies to the immortal originals of Lewis Carroll and John Tenniel, text by F.W. Martindale and pictures by Frank H. Mason and Noel Pocock.

Softback published by Chorley & Pickersgill, second edition. I’m unsure of the date: it’s undated and some places have it listed as 1914, others as 1920. Some of the artwork was used as a poster for the railways in 1923, maybe that makes 1920 more likely?

The book is really an advert for the NER railway services running to the Yorkshire coast: Alice visits some of the resorts in the area: including Robin Hood’s Bay, Filey, Redcar, Saltburn and Whitby. Some of them are no longer in Yorkshire…

The pictures are lovely, and I really want to read it all, but the pages are damaged at the bottom (just a little rip) and I’m worried it’ll get worse if I turn them too much.

Found an excerpt online though:

“That’s a good excuse”, said the guard, who was wearing a cap with the letters N.E.R upon it.

“Nobody Ever Returns from Holidayland if they can help it, is that what the letters on your cap mean?”, said Alice. “Not exactly right” said the guard. “You see, they might stand for Nice Easy Running.”

“Or, Not Easily Rivaled”, said the old gentleman in the corner.

This one seems to be pretty hard to find. Mine came from Stella and Rose books.


The Guinness Alice

The Guinness Alice by Ronald Barton and Robert Bevan.

Pamphlet published by Guinness in 1933, and printed in Great Britain by John Waddington Ltd.

Illustrated by John Gilroy

I have the second edition with full colour illustrations: the first edition had both colour and line drawings.

This series of pamphlets are called “Doctor’s Books” as they were sent to GPs’ surgeries to encourage the drinking of Guinness for medical purposes: very good for nursing mothers for example!

Guinness began this in 1933, carried on until World War 2 halted the practice, and it only started again in 1950. The booklets were then produced each year until 1966. They were produced by the advertising agency SH Benson, who made  many of the iconic Guinness ads. This was the first of the 24 booklets, and the first of five based on Alice. I have all of them, so they’ll all make it onto here eventually…

This is graphically the simplest of the Guiness Alices, with spoof versions of several poems and scenes from the books.

Here’s Old Father William:

“You are old Father WIliiam”, the Young Man said,

“And yet you’re remarkably fit,

You sleep from the moment you get into bed,

Which is rare at your age, you’ll admit.”

“In my youth,” said the Sage, “I heard many reports

That Guiness brought rest to the brain,

Since when, if depressed or a bit out of sorts,

I’ve drunk it again and again.”

I might get round to scanning in some of the pages once I’m a bit more caught up with myself…

Available on amazon: The Guinness Alice
(I got mine cheap on ebay…)


Frankie in Wonderland

Frankie in Wonderland by A Tory.

Published by E. P. Dutton & Co., 1934.

Soft back pamphlet with no illustrations.

“With apologies to Lewis Carroll, the originator and pre-historian of the New Deal”.

An attack on the ‘New Deal’ as an Alice parody, with Franklin D Roosevelt as our Alice: the New Deal being his economic policies from 1933 to 1937.


“To the American Eagle, that noble bird, before it was painted blue and turned into a Soviet Duck”.

Sometimes available on amazon: Frankie in Wonderland: With Apologies to Lewis Carroll, the Originator and Pre-Historian of the New Deal

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July 2020
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