Archive for the 'advertising' Category

28
Dec
16

Mad Hatter Card

s-l1600Mad Hatter Card: Bear’s Super Species School.

I can’t find out a lot about this, but it seems to be a card given away in 2015 with Bear Yoyo snacks. Collect enough, and you can play the game… I’m not sure where I got it: I think I found it somewhere, but that seems rather too random so I wonder if someone donated it.

Their website seems to be skating on the edge of Rowling plagiarism, but it’s fun. I’m in Wizentail, apparently.

Back of the card gives facts about hares- apparently the mad hatter is a hare in Super Squad land.

28
Dec
16

Hillman’s Tearoom leaflet

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Hillman’s Tearoom leaflet: Mad Hatters, Magic Cakes & Secret Doors.

Leaflet advertising the 2015 E17 Art Trail event at the lovely Hillman’s Tearoom.

Back reads:

Lewis Carrol’s Alice in Wonderland is 150 years old this year, and Hillman’s Tearoom invites you to tumble down the rabbit hole with a special E17 event.

Blending storytelling, decoration and spectacle, we aim to create a little of the magic of the Mad Hatter’s tea party. You can expect the unexpected but prepare to be entertained- and maybe a bit freaked out too. It wouldn’t be Wonderland if it didn’t get ‘curiouser and curiouser’.

 

 

29
Jun
14

Frabjous Times

ImageLocal double ended paper advertising the events taking place in Oxford on 2014’s Alice Day (July 5th). Lots of cool stuff in there: I just wish I could go! And I wish I still had a scanner. Some things don’t photograph well.

Donated by a kindly colleague: thanks!

 

06
Jan
13

Alice Versary

Alice Versary: 1759-1959- The Guinness Birthday Book

Pamphlet of 16 pages, celebrating the 200th anniversary of Guinness.

Illustrations by Ronald Ferns

Printed by W. S. Cowell Ltd, Ipswich.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the last of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

Ronald Ferns (14 October 1925 – 2 December 1997) was an English illustrator, designer, cartoonist and surrealist painter in both oil and watercolour.  After training at St. Martins in London, his first major official commission was a vast mural for the 1951 Festival of Britain for the Milk Marketing Board. In the same year, he was also commissioned to create the scenic design for the premiere of Fate’s Revenge by the Ballet Rambert. He later produced children’s books including The Learned Hippopotamus (1986), Caterpillar Stew (1990) and Like It Or Not (1992.

Parodies include The Fish Ball and Curiouser and Curiouser:

‘It must, I fear,’ said Alice, ‘Be something that I ate – I’m opening like a telescope at an alarming rate! And yet I can’t help thinking how useful necks like these would be in any Wonderland where Guinness grows on trees’.


Seems to be the easiest to find of the Guinness Alices. Mine was on ebay- there are usually one or two on amazon: Alice Versary

10
Feb
12

Owens Corning Fiberglas: Alice in Insulationland

Advert from 1958 magazine. The page is too big for my scanner, so I had to make do with a photo- hope you can still read it all ok.

I’ve looked up Owens Corning, and they still exist- in fact they’re ‘the world’s largest manufacturer of fiberglass and related products’ according to wikipedia. I’m sure Alice helped.

It’s not the only time they used her, either:

“Alice in the Wonderland of glass” photographs, 1937.  Owens Corning Inc. Records, MSS-222.
The year before Owens-Corning Fiberglas was spun off as a separate company, Owens-Illinois developed a marketing campaign built around the wonder of glass.  It featured the character “Alice,” who visited the various manufacturing facilities to find out more about this “wonder” product.  Here, “Alice” watches workers make Fiberglas insulation.

28
Jan
12

Alice in Posterland

Alice in Posterland.

Guinness advert from 1954 magazine.

31
Dec
11

Fox-Rank Publicity Pack

 

Fox-Rank Publicity Pack for Alice’s Adventures in Wonderland.

To accompany the 1972 film – inserts include Story synopsis, Press Story, Editorial blocks and merchandising and promotional supplements.

Bought on ebay.




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