Posts Tagged ‘Advertising


Owens Corning Fiberglas: Alice in Insulationland

Advert from 1958 magazine. The page is too big for my scanner, so I had to make do with a photo- hope you can still read it all ok.

I’ve looked up Owens Corning, and they still exist- in fact they’re ‘the world’s largest manufacturer of fiberglass and related products’ according to wikipedia. I’m sure Alice helped.

It’s not the only time they used her, either:

“Alice in the Wonderland of glass” photographs, 1937.  Owens Corning Inc. Records, MSS-222.
The year before Owens-Corning Fiberglas was spun off as a separate company, Owens-Illinois developed a marketing campaign built around the wonder of glass.  It featured the character “Alice,” who visited the various manufacturing facilities to find out more about this “wonder” product.  Here, “Alice” watches workers make Fiberglas insulation.


Alice in Posterland

Alice in Posterland.

Guinness advert from 1954 magazine.


Fox-Rank Publicity Pack


Fox-Rank Publicity Pack for Alice’s Adventures in Wonderland.

To accompany the 1972 film – inserts include Story synopsis, Press Story, Editorial blocks and merchandising and promotional supplements.

Bought on ebay.


Alice Revisits Wonderland: A Story of Sozodont

Alice Revisits Wonderland: A Story of Sozodont after Lewis Carroll.

Copyrighted 1904, by Hall and Ruckel, London and New York.

Sozodont was the creation of an American druggist, Roswell van Buskirk in the 1850s, but the product was manufactured by Hall and Ruckel. The name derives from the Greek sozo meaning “to save” and dontia, “teeth”. It apparently did just the opposite: continued use of the powder made your teeth yellow and could even strip the enamel.

The company made strong use of advertising and by the late eighteen-hundreds was an established household name across the States and the UK. This little pamphlet uses the Alice story as a jumping off point, with a retelling of the trial scene. It features the Tweedles, the Queen of Hearts and the Cheshire Cat. There are straight ads for several different preparations of Sozodont in the back of the pamphlet.

It’s a charming little thing- shame the product itself was so rubbish.

My copy came all the way from Australia via the entirely lovely and helpful Pioneer Books.


Alice’s Adventures in Welchland

Alice’s Adventures in Welchland: Advertisment for Welch’s grape juice with an Alice theme. No date or magazine title- just a single page. Looks sort of 50’s-ish and the copyright note says 1951.


alice in candyland

Alice in Candyland, with apologies to Lewis Carroll.

No credit for author or illustrations.


Advertising pastiche for Lowney’s candies. Red and black illustrations. Stapled pamphlet.

Lowney’s began in the US in the late 1800s, moved to Canada in the 1960s, and was later bought out by Hershey’s Chocolates. This is a Canadian advertising pamphlet for the brand and mentions products such as Cherry Blossom, Cracker Jack, and Oh Henry! (Really Big). Blimey. Alice visits the factory in Sherbrooke, Quebec and learns how choclolate is made.

Alice took a step forward and gasped. The floor was soft, white and springy.

“Made from Angelus TenderWhip Marshmallows”, said the rabbit, as if it was the most natural thing in the world.

Bought from Canada from the really friendly and charming Stephen Temple Books.


Alice Aforethought: Guinness Carrolls for 1938

Alice Aforethought: Guinness Carrolls for 1938

Pamphlet of 24 stapled pages.

Illustrated by Antony Groves-Raines.

Printed in Great Britain by John Waddington Limited, London

This series of pamphlets are called “Doctor’s Books” as they were sent to GPs’ surgeries to get them to encourage the drinking of Guinness for medical purposes: apparently very good for nursing mothers for example… how times change.

Guinness began printing these in 1933, carried on until World War 2 halted the practice, and started again in 1950. The booklets were then produced each year until 1966. They were produced by the advertising agency SH Benson, who made many of the iconic Guinness ads. There were 24 booklets produced, of which five were Alice spoofs. This is the third of those.

Parodies include Alice Through the Guinness Glass, The Three Little Sisters, Humpty Dumpty Re-Cited, Clubberwocky and The French have a Word For It :

“What’s the French for Guinness?”

“I’m afraid I don’t know that” said Alice.

“Why, ‘Guinness’ of course!” said the Queen.

“But that’s the same word,” objected Alice.

“Why shouldn’t it be” said the Queen. “Even if you must talk French, there’s nothing like a Guinness, except another Guinness.”

I bought my copy cheaply on ebay- you might be lucky, or there’s usually a copy on either abebooks or on amazon: Alice Aforethought : Guinness Carrolls for 1938


Alice Where Art Thou? More Guinness Carrolling

Alice, Where Art Thou? (More Guinness Carrolling).

Pamphlet with 16 stapled pages.

1952: Printed by John Waddington Ltd., Leeds, England, on John Dickinson & Co. Ltd. Evensyde Paper

Illustrations by Antony Groves-Raines, who was also involved in designing posters for the Underground.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the fourth of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

There are parodies of episodes from both Alice books, and from The Hunting of the Snark, along with Alice finding herself in new situations such as Alice in Snowmansland and Alice in Posterland.

My copy was bought fairly cheaply on ebay: you might be lucky and do the same, or you can usually find it for around the 80 quid mark on abebooks or amazon: Alice, where art thou?












Alice in Holidayland

Alice in Holidayland: a parody in prose, verse, and picture, perpetrated with apologies to the immortal originals of Lewis Carroll and John Tenniel, text by F.W. Martindale and pictures by Frank H. Mason and Noel Pocock.

Softback published by Chorley & Pickersgill, second edition. I’m unsure of the date: it’s undated and some places have it listed as 1914, others as 1920. Some of the artwork was used as a poster for the railways in 1923, maybe that makes 1920 more likely?

The book is really an advert for the NER railway services running to the Yorkshire coast: Alice visits some of the resorts in the area: including Robin Hood’s Bay, Filey, Redcar, Saltburn and Whitby. Some of them are no longer in Yorkshire…

The pictures are lovely, and I really want to read it all, but the pages are damaged at the bottom (just a little rip) and I’m worried it’ll get worse if I turn them too much.

Found an excerpt online though:

“That’s a good excuse”, said the guard, who was wearing a cap with the letters N.E.R upon it.

“Nobody Ever Returns from Holidayland if they can help it, is that what the letters on your cap mean?”, said Alice. “Not exactly right” said the guard. “You see, they might stand for Nice Easy Running.”

“Or, Not Easily Rivaled”, said the old gentleman in the corner.

This one seems to be pretty hard to find. Mine came from Stella and Rose books.


Jabberwocky Re-versed

Jabberwocky Re-versed (and other Guinness Versions) by Ronald Barton

Illustrated by John Gilroy

Published in 1935, and printed in Great Britain by John Waddington Limited, Leeds

24 page booklet, “Offered for your entertainment with the compliments of Arthur Guinness, Son and Co., Ltd.”

This series of pamphlets are called “Doctor’s Books” as they were sent to GPs’ surgeries to encourage the drinking of Guinness for medical purposes: very good for nursing mothers for example!

Guinness began doing this in 1933, carried on until World War 2 halted the practice, and they only started again in 1950. The booklets were then produced each year until 1966. They were produced by the advertising agency SH Benson, who made  many of the iconic Guinness ads. This was the second of the booklets that was based on Alice.

Twas grillig, and the City coves

Did scrum and scramble on the pave;

All grimsy were the shopper-droves

In the throat-parched heat-wave.

“Beware of Summer-flop, my son,

The head that aches, the limbs that flag!

Beware of Job-job boredom! Shun

The gloomious Plodder-flag!”

He took his fountain pen in hand;

Long time he toiled, acheiving naught-

Then rested he (and the Secra-tree)

And sat a while in thought

And as in puffish thought he sat,

The Summer-flop, observed by none,

Snalked in and would have knocked him flat-

But then the clock struck one!

Oh welcome chime! Tis Guinness time!

His thirsty lips went smicker-smack!

His langour fled, and clear in head

He went galumphing back.

“And hast thou vanquished Summer-flop?

My son, you know what’s good for you!

Oh glorjous draught!” He leapt, he laughed:

“Give me a Guinness, too!”


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July 2020
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