14
Apr
11

alice in candyland

Alice in Candyland, with apologies to Lewis Carroll.

No credit for author or illustrations.

Undated.

Advertising pastiche for Lowney’s candies. Red and black illustrations. Stapled pamphlet.

Lowney’s began in the US in the late 1800s, moved to Canada in the 1960s, and was later bought out by Hershey’s Chocolates. This is a Canadian advertising pamphlet for the brand and mentions products such as Cherry Blossom, Cracker Jack, and Oh Henry! (Really Big). Blimey. Alice visits the factory in Sherbrooke, Quebec and learns how choclolate is made.

Alice took a step forward and gasped. The floor was soft, white and springy.

“Made from Angelus TenderWhip Marshmallows”, said the rabbit, as if it was the most natural thing in the world.

Bought from Canada from the really friendly and charming Stephen Temple Books.

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