Posts Tagged ‘Antony Groves-Raines

13
Apr
11

Alice Aforethought: Guinness Carrolls for 1938

Alice Aforethought: Guinness Carrolls for 1938

Pamphlet of 24 stapled pages.

Illustrated by Antony Groves-Raines.

Printed in Great Britain by John Waddington Limited, London

This series of pamphlets are called “Doctor’s Books” as they were sent to GPs’ surgeries to get them to encourage the drinking of Guinness for medical purposes: apparently very good for nursing mothers for example… how times change.

Guinness began printing these in 1933, carried on until World War 2 halted the practice, and started again in 1950. The booklets were then produced each year until 1966. They were produced by the advertising agency SH Benson, who made many of the iconic Guinness ads. There were 24 booklets produced, of which five were Alice spoofs. This is the third of those.

Parodies include Alice Through the Guinness Glass, The Three Little Sisters, Humpty Dumpty Re-Cited, Clubberwocky and The French have a Word For It :

“What’s the French for Guinness?”

“I’m afraid I don’t know that” said Alice.

“Why, ‘Guinness’ of course!” said the Queen.

“But that’s the same word,” objected Alice.

“Why shouldn’t it be” said the Queen. “Even if you must talk French, there’s nothing like a Guinness, except another Guinness.”

I bought my copy cheaply on ebay- you might be lucky, or there’s usually a copy on either abebooks or on amazon: Alice Aforethought : Guinness Carrolls for 1938

13
Apr
11

Alice Where Art Thou? More Guinness Carrolling

Alice, Where Art Thou? (More Guinness Carrolling).

Pamphlet with 16 stapled pages.

1952: Printed by John Waddington Ltd., Leeds, England, on John Dickinson & Co. Ltd. Evensyde Paper

Illustrations by Antony Groves-Raines, who was also involved in designing posters for the Underground.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the fourth of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

There are parodies of episodes from both Alice books, and from The Hunting of the Snark, along with Alice finding herself in new situations such as Alice in Snowmansland and Alice in Posterland.

My copy was bought fairly cheaply on ebay: you might be lucky and do the same, or you can usually find it for around the 80 quid mark on abebooks or amazon: Alice, where art thou?

 

 

 

 

 

 

 

 

 

 




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