Archive for the 'advertising' Category

29
Jun
14

Frabjous Times

ImageLocal double ended paper advertising the events taking place in Oxford on 2014’s Alice Day (July 5th). Lots of cool stuff in there: I just wish I could go! And I wish I still had a scanner. Some things don’t photograph well.

Donated by a kindly colleague: thanks!

 

06
Jan
13

Alice Versary

Alice Versary: 1759-1959- The Guinness Birthday Book

Pamphlet of 16 pages, celebrating the 200th anniversary of Guinness.

Illustrations by Ronald Ferns

Printed by W. S. Cowell Ltd, Ipswich.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the last of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

Ronald Ferns (14 October 1925 – 2 December 1997) was an English illustrator, designer, cartoonist and surrealist painter in both oil and watercolour.  After training at St. Martins in London, his first major official commission was a vast mural for the 1951 Festival of Britain for the Milk Marketing Board. In the same year, he was also commissioned to create the scenic design for the premiere of Fate’s Revenge by the Ballet Rambert. He later produced children’s books including The Learned Hippopotamus (1986), Caterpillar Stew (1990) and Like It Or Not (1992.

Parodies include The Fish Ball and Curiouser and Curiouser:

‘It must, I fear,’ said Alice, ‘Be something that I ate – I’m opening like a telescope at an alarming rate! And yet I can’t help thinking how useful necks like these would be in any Wonderland where Guinness grows on trees’.


Seems to be the easiest to find of the Guinness Alices. Mine was on ebay- there are usually one or two on amazon: Alice Versary

10
Feb
12

Owens Corning Fiberglas: Alice in Insulationland

Advert from 1958 magazine. The page is too big for my scanner, so I had to make do with a photo- hope you can still read it all ok.

I’ve looked up Owens Corning, and they still exist- in fact they’re ‘the world’s largest manufacturer of fiberglass and related products’ according to wikipedia. I’m sure Alice helped.

It’s not the only time they used her, either:

“Alice in the Wonderland of glass” photographs, 1937.  Owens Corning Inc. Records, MSS-222.
The year before Owens-Corning Fiberglas was spun off as a separate company, Owens-Illinois developed a marketing campaign built around the wonder of glass.  It featured the character “Alice,” who visited the various manufacturing facilities to find out more about this “wonder” product.  Here, “Alice” watches workers make Fiberglas insulation.

28
Jan
12

Alice in Posterland

Alice in Posterland.

Guinness advert from 1954 magazine.

31
Dec
11

Fox-Rank Publicity Pack

 

Fox-Rank Publicity Pack for Alice’s Adventures in Wonderland.

To accompany the 1972 film – inserts include Story synopsis, Press Story, Editorial blocks and merchandising and promotional supplements.

Bought on ebay.

17
Sep
11

Alice Revisits Wonderland: A Story of Sozodont

Alice Revisits Wonderland: A Story of Sozodont after Lewis Carroll.

Copyrighted 1904, by Hall and Ruckel, London and New York.

Sozodont was the creation of an American druggist, Roswell van Buskirk in the 1850s, but the product was manufactured by Hall and Ruckel. The name derives from the Greek sozo meaning “to save” and dontia, “teeth”. It apparently did just the opposite: continued use of the powder made your teeth yellow and could even strip the enamel.

The company made strong use of advertising and by the late eighteen-hundreds was an established household name across the States and the UK. This little pamphlet uses the Alice story as a jumping off point, with a retelling of the trial scene. It features the Tweedles, the Queen of Hearts and the Cheshire Cat. There are straight ads for several different preparations of Sozodont in the back of the pamphlet.

It’s a charming little thing- shame the product itself was so rubbish.

My copy came all the way from Australia via the entirely lovely and helpful Pioneer Books.

09
Sep
11

Alice’s Adventures in Welchland

Alice’s Adventures in Welchland: Advertisment for Welch’s grape juice with an Alice theme. No date or magazine title- just a single page. Looks sort of 50’s-ish and the copyright note says 1951.




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