Archive for the 'advertising' Category

06
Jan
13

Alice Versary

Alice Versary: 1759-1959- The Guinness Birthday Book

Pamphlet of 16 pages, celebrating the 200th anniversary of Guinness.

Illustrations by Ronald Ferns

Printed by W. S. Cowell Ltd, Ipswich.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the last of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

Ronald Ferns (14 October 1925 – 2 December 1997) was an English illustrator, designer, cartoonist and surrealist painter in both oil and watercolour.  After training at St. Martins in London, his first major official commission was a vast mural for the 1951 Festival of Britain for the Milk Marketing Board. In the same year, he was also commissioned to create the scenic design for the premiere of Fate’s Revenge by the Ballet Rambert. He later produced children’s books including The Learned Hippopotamus (1986), Caterpillar Stew (1990) and Like It Or Not (1992.

Parodies include The Fish Ball and Curiouser and Curiouser:

‘It must, I fear,’ said Alice, ‘Be something that I ate – I’m opening like a telescope at an alarming rate! And yet I can’t help thinking how useful necks like these would be in any Wonderland where Guinness grows on trees’.


Seems to be the easiest to find of the Guinness Alices. Mine was on ebay- there are usually one or two on amazon: Alice Versary

10
Feb
12

Owens Corning Fiberglas: Alice in Insulationland

Advert from 1958 magazine. The page is too big for my scanner, so I had to make do with a photo- hope you can still read it all ok.

I’ve looked up Owens Corning, and they still exist- in fact they’re ‘the world’s largest manufacturer of fiberglass and related products’ according to wikipedia. I’m sure Alice helped.

It’s not the only time they used her, either:

“Alice in the Wonderland of glass” photographs, 1937.  Owens Corning Inc. Records, MSS-222.
The year before Owens-Corning Fiberglas was spun off as a separate company, Owens-Illinois developed a marketing campaign built around the wonder of glass.  It featured the character “Alice,” who visited the various manufacturing facilities to find out more about this “wonder” product.  Here, “Alice” watches workers make Fiberglas insulation.

28
Jan
12

Alice in Posterland

Alice in Posterland.

Guinness advert from 1954 magazine.

31
Dec
11

Fox-Rank Publicity Pack

 

Fox-Rank Publicity Pack for Alice’s Adventures in Wonderland.

To accompany the 1972 film – inserts include Story synopsis, Press Story, Editorial blocks and merchandising and promotional supplements.

Bought on ebay.

17
Sep
11

Alice Revisits Wonderland: A Story of Sozodont

Alice Revisits Wonderland: A Story of Sozodont after Lewis Carroll.

Copyrighted 1904, by Hall and Ruckel, London and New York.

Sozodont was the creation of an American druggist, Roswell van Buskirk in the 1850s, but the product was manufactured by Hall and Ruckel. The name derives from the Greek sozo meaning “to save” and dontia, “teeth”. It apparently did just the opposite: continued use of the powder made your teeth yellow and could even strip the enamel.

The company made strong use of advertising and by the late eighteen-hundreds was an established household name across the States and the UK. This little pamphlet uses the Alice story as a jumping off point, with a retelling of the trial scene. It features the Tweedles, the Queen of Hearts and the Cheshire Cat. There are straight ads for several different preparations of Sozodont in the back of the pamphlet.

It’s a charming little thing- shame the product itself was so rubbish.

My copy came all the way from Australia via the entirely lovely and helpful Pioneer Books.

09
Sep
11

Alice’s Adventures in Welchland

Alice’s Adventures in Welchland: Advertisment for Welch’s grape juice with an Alice theme. No date or magazine title- just a single page. Looks sort of 50′s-ish and the copyright note says 1951.

21
May
11

“Read Me” Leaflet: Brighton reads Alice in Wonderland

Read me: Leaflet advertising the Brighton City read to celebrate Penguin’s 70th anniversary in 2005.

8 pages of quotes, information and trivia. I do like the Warholesque cover.

From the City-wide reading initiative website:

Going underground! Brighton and Hove burrows into the most curious book of the 19th century: Between March and May, The Word in collaboration with Brighton Festival and other local organizations, is encouraging the whole city to read the first children’s book with a crossover appeal to adults – Lewis Carroll’s Alice In Wonderland. Carroll was a frequent visitor to Brighton from 1864 to 1887, staying with his old Christ Church friend the Reverend Henry Barclay at 11 Sussex Square and, in 1887 he watched the stage version of Alice being performed at the Theatre Royal. He is said to have got inspiration for the rabbit hole from a small underground tunnel running down to the sea in Brighton.

14
Apr
11

alice in candyland

Alice in Candyland, with apologies to Lewis Carroll.

No credit for author or illustrations.

Undated.

Advertising pastiche for Lowney’s candies. Red and black illustrations. Stapled pamphlet.

Lowney’s began in the US in the late 1800s, moved to Canada in the 1960s, and was later bought out by Hershey’s Chocolates. This is a Canadian advertising pamphlet for the brand and mentions products such as Cherry Blossom, Cracker Jack, and Oh Henry! (Really Big). Blimey. Alice visits the factory in Sherbrooke, Quebec and learns how choclolate is made.

Alice took a step forward and gasped. The floor was soft, white and springy.

“Made from Angelus TenderWhip Marshmallows”, said the rabbit, as if it was the most natural thing in the world.

Bought from Canada from the really friendly and charming Stephen Temple Books.

13
Apr
11

Alice Aforethought: Guinness Carrolls for 1938

Alice Aforethought: Guinness Carrolls for 1938

Pamphlet of 24 stapled pages.

Illustrated by Antony Groves-Raines.

Printed in Great Britain by John Waddington Limited, London

This series of pamphlets are called “Doctor’s Books” as they were sent to GPs’ surgeries to get them to encourage the drinking of Guinness for medical purposes: apparently very good for nursing mothers for example… how times change.

Guinness began printing these in 1933, carried on until World War 2 halted the practice, and started again in 1950. The booklets were then produced each year until 1966. They were produced by the advertising agency SH Benson, who made many of the iconic Guinness ads. There were 24 booklets produced, of which five were Alice spoofs. This is the third of those.

Parodies include Alice Through the Guinness Glass, The Three Little Sisters, Humpty Dumpty Re-Cited, Clubberwocky and The French have a Word For It :

“What’s the French for Guinness?”

“I’m afraid I don’t know that” said Alice.

“Why, ‘Guinness’ of course!” said the Queen.

“But that’s the same word,” objected Alice.

“Why shouldn’t it be” said the Queen. “Even if you must talk French, there’s nothing like a Guinness, except another Guinness.”

I bought my copy cheaply on ebay- you might be lucky, or there’s usually a copy on either abebooks or on amazon: Alice Aforethought : Guinness Carrolls for 1938

13
Apr
11

Alice Where Art Thou? More Guinness Carrolling

Alice, Where Art Thou? (More Guinness Carrolling).

Pamphlet with 16 stapled pages.

1952: Printed by John Waddington Ltd., Leeds, England, on John Dickinson & Co. Ltd. Evensyde Paper

Illustrations by Antony Groves-Raines, who was also involved in designing posters for the Underground.

Guinness began sending promotional booklets to doctors in 1933, breaking off during World War 2, and restarting again in 1950.
In all, 24 were made, of which five are based on the Alice books: this is the fourth of the five. All of the booklets were produced by the advertising agency SH Benson, who were also responsible for many of the iconic Guinness ads of the period.

There are parodies of episodes from both Alice books, and from The Hunting of the Snark, along with Alice finding herself in new situations such as Alice in Snowmansland and Alice in Posterland.

My copy was bought fairly cheaply on ebay: you might be lucky and do the same, or you can usually find it for around the 80 quid mark on abebooks or amazon: Alice, where art thou?

 

 

 

 

 

 

 

 

 

 




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